There’s red wine, white wine, even pink wine and now there is also blue wine.
"...Is Spain´s Blue Wine really taking off?..."
Thanks to six young Spanish entrepreneurs, in collaboration with the University of the Basque Country and Azti Tecnalia, there is now blue wine—which targets millennial drinkers, clients are usually aged 25 to 45, men and women alike, says the company and is now making hitting the European and US markets.
Created by Iñigo Alday, Imanol López, Jen Besga, Gorka Maiztegi, Aritz López, and Taig Mac Marthy in Spain's Basque region. The blue wine the is marketed to the chilled, sweet white wine category, and is made from an undisclosed blend of red and white grapes predominantly sourced from vineyards in La Rioja, Zaragoza, León. It is 11.5 percent ABV and the juice is hued neon blue with anthocyanin, a pigment found in grape skin and indigo, a dye extracted from the Isatis tinctoria plant, and a non-caloric sweetener is added as well. A 750ml bottle retails for 10 euros.
Co-founder Aritz López explains that neither he nor his partners had prior wine making experience, but that they wanted to create something really innovative. It sold 30,000 bottles in its first year and close to 500,000 in 2017. The young company now exports to 21 countries, the United States being its main market and wine-loving France its second.